I've designed the first merch for my short film "Happy Birthday to Us!" in order to support its festival distribution - colourful tote bags! They're made completely from scratch, I searched the fabrics, picked the colour combos, designed the handwritten text saying "Jao Boje!" - main characters's quote from the film, meaning, "Oh, the colors!", collaborated with the seamstresses and the screen printing shops in Serbia, and then created a very successful DIY online campaign for them, you can check out my reels for the first and the second drop here.
